RealEye.io

RealEye is an innovative online research platform that utilizes webcam eye-tracking technology to provide deep insights into user behavior. By enabling researchers and businesses to conduct eye-tracking studies remotely, RealEye eliminates the need for complex setups and equipment. Users can easily create studies using images, videos, or live websites as stimuli, gather data from participants worldwide, and analyze results through an intuitive dashboard. This platform is designed for a variety of users, including freelancers, companies, and educational institutions, making eye-tracking accessible and efficient for everyone.

RealEye Features

1. Online Eye-Tracking

RealEye offers cutting-edge online eye-tracking capabilities that allow researchers to analyze user attention and engagement in real-time. Utilizing webcam technology, it provides accurate gaze point predictions without the need for specialized hardware.

2. Study Dashboard

The user-friendly study dashboard enables quick setup and management of research studies. Users can create studies using various stimuli, including images, videos, and live websites, and customize the details for each item.

3. Attention & Emotions Analysis

With RealEye, researchers can assess emotional responses through facial coding. This feature is particularly useful for evaluating video advertisements and understanding viewer engagement.

4. Mouse and Keystroke Tracking

In addition to eye-tracking, RealEye tracks mouse movements and keystrokes, providing a comprehensive view of user interactions. This data helps in understanding how users navigate through content.

5. Data Export and API Integration

RealEye allows users to export raw and processed data for further analysis. The platform also supports API integration, enabling seamless connection with other tools and systems.

6. Multilingual Support

The platform supports multiple languages, making it accessible to a global audience. Users can conduct studies in their preferred language, enhancing participant engagement.

7. RealEye Panelists

For those who need participants, RealEye offers a network of panelists. Users can hire qualified participants for their studies, ensuring diverse and representative data collection.

8. Comprehensive Analytics

RealEye provides detailed analytics, including heatmaps, gaze plots, and fixation statistics. Researchers can analyze individual and aggregated data to draw meaningful insights from their studies.

RealEye FAQs

How accurate are the eye-tracking results?

RealEye studies are proven to be around 110 px accurate, allowing for precise analysis of user interactions on a website. The gaze point is predicted with a frequency of up to 60 Hz, ensuring reliable data collection.

How does online webcam eye-tracking work?

Webcam eye-tracking uses AI to analyze images from a webcam, detecting the participant's face and pupils to predict gaze points. This process occurs in real-time within a web browser, ensuring participant privacy as no images are stored.

Who can participate in my study?

Participants can be either your own users or RealEye panelists. You can invite users to join your study via a participation link, and RealEye also provides a network of panelists for diverse data collection.

What equipment or setup does RealEye require?

RealEye requires a standard webcam and a computer or laptop. No additional software installation is needed, making it easy for participants to join studies.

Do you provide emotional analysis?

Yes, RealEye can collect and store basic information about facial coding, allowing researchers to assess emotional responses during studies.