Outset

Outset is a revolutionary AI-moderated research platform designed to transform the way businesses conduct interviews and gather insights. By leveraging advanced AI technology, Outset allows researchers to conduct hundreds of interviews simultaneously, providing deep, qualitative insights at an unprecedented scale. This platform is particularly beneficial for market researchers, UX designers, and product managers looking to understand consumer behavior and preferences quickly and effectively. With features like AI-powered synthesis, multilingual capabilities, and secure data handling, Outset stands out as a powerful tool for modern research needs.

Features of Outset

AI-Moderated Conversations

Outset enables researchers to conduct hundreds of interviews simultaneously, engaging participants in rich dialogue. The AI interviewer probes deeper, uncovering the 'why' behind responses, which is crucial for understanding consumer motivations.

AI-Powered Synthesis

The platform automatically identifies common themes, tags relevant conversations, and extracts powerful quotes, saving researchers countless hours of manual analysis.

Multilingual Support

Outset's AI can conduct interviews in multiple languages, allowing researchers to reach a diverse participant pool and gather insights from various demographics.

Interactive, Audio, and Video Modes

Researchers can choose from interactive, audio, or video modes to capture the nuances of participant responses. This flexibility ensures that researchers can tailor their approach based on the study's needs.

Stimulus Testing

Outset allows researchers to test new concepts, marketing assets, or designs by sharing images or videos with participants, facilitating immediate feedback and insights.

Secure by Design

Powered by the Azure OpenAI Service, Outset ensures that all data is fully anonymized and secure, with no models trained on user data, making it a trustworthy choice for sensitive research.

Outset FAQs

What is Outset?

Outset is an AI-moderated research platform that allows researchers to conduct interviews at scale, providing deep insights into consumer behavior.

How does Outset work?

Users upload a discussion guide, recruit participants, and let the AI interviewer engage in conversations to uncover valuable insights.

What types of research can I conduct with Outset?

Outset is suitable for various research types, including market research, UX studies, product testing, and consumer behavior analysis.

Is my data secure with Outset?

Yes, Outset is powered by the Azure OpenAI Service, ensuring that all data is anonymized and secure, with no models trained on your data.

Can I conduct interviews in multiple languages?

Absolutely! Outset supports multilingual interviews, allowing researchers to engage participants in their preferred language.