Branded

Branded Research, now a part of Dynata, is revolutionizing the way businesses gather insights through AI-driven audience sampling and data quality assurance. With a focus on capturing genuine consumer attitudes and emotions, Branded Research offers a comprehensive platform for qualitative and quantitative research. Whether you're looking to understand your target audience better or innovate your product offerings, Branded provides the tools and expertise to help you make informed decisions. Explore how Branded Research can elevate your market research efforts today!

Features of Branded Research

AI-Driven Data Quality

Branded Research utilizes advanced AI algorithms to ensure the highest quality of data collection. By verifying participant responses with over 95% accuracy, the platform eliminates poor actors, ensuring that the insights gathered are reliable and actionable.

Diverse Audience Segmentation

With access to over 100 different consumer segments, Branded Research allows businesses to target specific demographics effectively. This feature is particularly useful for companies looking to engage niche markets or understand unique consumer behaviors.

Programmatic API Access

The automated API solution enables real-time connections to the desired audience, streamlining the research process. This feature is essential for businesses that require immediate insights or need to integrate audience data into their existing systems.

Comprehensive Research Methods

Branded Research supports a variety of research methodologies, including webcam studies, emotional AI assessments, and traditional surveys. This flexibility allows businesses to choose the best approach for their specific research needs.

Insights for Innovation

The platform provides actionable insights that help businesses innovate and make data-driven decisions. By understanding consumer motivations and preferences, companies can develop products and services that resonate with their target audience.

Branded Research FAQs

What is Branded Research?

Branded Research is a market research platform that uses AI to ensure data quality and provide insights into consumer behaviors and attitudes. It helps businesses make informed decisions based on reliable data.

How does Branded Research ensure data quality?

The platform employs advanced AI algorithms to verify participant responses, achieving over 95% accuracy in identifying genuine responses and eliminating poor actors from the data pool.

Can I access specific audience segments?

Yes, Branded Research offers access to over 100 different consumer segments, allowing businesses to target their research effectively and gather insights from diverse demographics.

What types of research methods can I use?

Branded Research supports various research methodologies, including surveys, webcam studies, and emotional AI assessments, providing flexibility to meet your research needs.

How can I integrate Branded Research with my existing systems?

Branded Research offers programmatic API access, enabling real-time connections to your desired audience and allowing seamless integration with your existing research tools.